If you’re thinking about optimizing your newly built service-business website for search engines, namely Google, then you may already be too late without a major overhaul. To capture customers on the Web, your site needs to compete with millions already out there. If your competitors’ sites are better optimized than yours, they will attract your potential customers.
“Give me six hours to chop down a tree and I will spend the first four sharpening the ax”. – Abraham Lincoln
You see, no matter how beautiful your new website, it must place near the top of Google search in order to be effective in terms of organic results. Your site needs to work for your business even while you sleep. That is, it needs to show up on Google search, intrigue prospects with your Google snippet, compel them to decide that you’re the only company to do business with, and call them to action.
The primary goal for your SEO website is to accomplish front-page placement – or near front-page placement – on Google within millions of search results. To do that, your site needs to be optimized for Google algorithm keyword factors such as geographical location, keyword proximity, keyword placement, keyword prominence, keyword density, and keyword format. These factors are then built into the structural elements and content of your site such as its main URL, sub-page URLs, page titles, page descriptions, title headings, paragraph tags, file names, link titles, and image titles.
In order to derive the proper keyword factors, there are a few key questions that need to be answered first. These are critical to your unique website structure and content. Yes, every business is special in its own way, and that difference needs to be drawn out and explicitly stated on your site. The key questions that should be answered are:
- What is your target geography?
- What is your target customer demographic?
- What are your service specialties?
- What makes you better suited than your competition?
- What is the opportunity cost of hiring someone else?
- How do you want your website visitors to engage with you?
Once these important questions are answered your site’s keywords can be planned using Google Insights for Search. With the keywords identified for the overall business and business services areas, content comprised of over 300 words per section must be written for Google to consider your website legitimate. This content will be integrated within your optimized site structure for the best possible chance for success with Google SEO.